HoochiCoochi® is a full body waxing studio established in 2009 by Judy Kratz. Before creating the concept Judy spent more than two decades perfecting her craft as a master Esthetician and has taken her training to the next level, spending hundreds of hours refining her skills and knowledge on skin care and hair removal. HoochiCoochi® is now well known for being the “Home of Brazilian Wax Services for men and women”.

Judy created the concept of a wax studio that follows the strictest rules of hygiene. HoochiCoochi® does not double dip. All materials are disposed of after every use, so nothing is reused. We use only the best European Blue Hard Wax, which makes the process virtually painless.

We are fully licensed and constantly learning the latest and best techniques available to ensure our guest experience is the best you can find anywhere.

Judy’s goal was to one day take this very simple business to a franchise level where many individuals would be able to get involved in a low cost business of their own with the potential for high returns and flexibility within their lives.


Interested in this opportunity to own a Hoochi Coochi franchise? Complete the form to get started today!

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HoochiCoochi’s® mission is to provide excellent service in an immaculate relaxing atmosphere, assuring every guest an enjoyable experience.



Hair removal is a multibillion dollar fast growing industry. The anti-hair movement is not a trend that is going away nor is it just female driven. Men are quickly catching up to the ladies and loving the whole Manscaping concept. Hair removal is the most lucrative service in the beauty industry by far but yet, the best kept secret. With the implementation of a tested and structured systematized business model, the growth achieved by HoochiCoochi® in different markets has been significant and impressive.


The HoochiCoochi® management team will offer training and support to each franchisee as they join the HoochiCoochi® family. The company’s operating model is simple and has been structured with well-defined processes and reordering systems in place, allowing for ease of replication. Initial training will be held at the headquarters in Florida.


HoochiCoochi® sits in a great position in the franchise market with a strong operating model in place and a strong differentiation from the rest of the beauty businesses in the franchise marketplace. HoochiCoochi® is a unique and high-performing exception within a lucrative and growing industry.



Visit us online and get a better understanding of our concept.


Want to become your own boss? Complete the form today for more detailed information on franchising with us.


Meet with us. We’ll share our story, introduce you to our team, and show you how easy our model is to duplicate and scale.


Once approved, you will be ready to open your own franchise. Training and assistance is ongoing.





$77,050 – $153,900*
*Includes Franchise Fee


HoochiCoochi Wax Studio has become South Florida’s premier wax studio for men and women of every background. HoochiCoochi® is currently located in South Florida, and is registering in New York. We have tested our business model in both states including smaller towns and cities that are proven examples of what is possible.

First-time guests are surprised at the level of dedication and friendly service they receive, which keeps them coming back. Each guest and their overall experience are of the utmost importance as each person is treated with courtesy and respect  to make sure they always feel welcome and pampered. Guests (of drinking age) are greeted with a smile and offered a glass of red or white wine while they sit on a cozy chair or sofa under the chandelier in our warm inviting environment. They immediately feel warm and protected by our seasoned waxers and friendly staff as they bring their wine along to their treatment room for sips between rips.

HoochiCoochi® offers entrepreneurs a successful turnkey operation and the use of professional techniques, products and equipment and  provides the knowledge necessary to succeed using our methods in their local markets.

We strive to maintain our 5 star ratings and reputation. We invite you to join the HoochiCoochi® family. Let us show you what a can of wax and a table can do for you.


This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.

CALL US: 561-685-7773